Client: Tangerine
Tangerine asked us to come up with a 360 campaign to promote their registered solutions during investment season. We came across an insight that financial jargon is one of the biggest barriers to saving and investing - it increases mistrust in banking. And why would you participate in something you don’t understand? 
So while every other bank in Canada filled their investment campaigns with acronyms many people didn't understand, we took a less complicated approach.
And a short lil radio ad: 
CD: Randy Stein 
AD: Mwangi Gatheca

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