Client: Kraft Peanut Butter
The TSA declared peanut butter a liquid and the internet was understandably peeved. My partner and I came up with a quick reactive idea that allowed Kraft to leverage Canadians' deep seated love for KPB quickly and nimbly. And made us the first and only brand with a solution to the problem.
Team:
GCD: Fernando Hernandez
CDs: Jacquelyn Parent & Skye Deluz
AD: Amira Moussa
