Client: Kraft Peanut Butter
The TSA declared peanut butter a liquid and the internet was understandably peeved. My partner and I came up with a quick reactive idea that allowed Kraft to leverage Canadians' deep seated love for KPB quickly and nimbly. And made us the first and only brand with a solution to the problem.
![](https://cdn.myportfolio.com/458cb826-6892-4204-8c5b-9a52248d68af/a96bcfe5-7888-46b7-930a-27a614a3e65e_rw_1920.png?h=a0b410315f64530f4fe2f0e4f78d0242)
![](https://cdn.myportfolio.com/458cb826-6892-4204-8c5b-9a52248d68af/7ad61d40-75be-47ed-9463-f02f3f702143_rw_1920.png?h=a367c5488b6ccdda715151997723e0ac)
![](https://cdn.myportfolio.com/458cb826-6892-4204-8c5b-9a52248d68af/b740c036-317e-4d36-ac26-9f94acd0df10_rw_1920.png?h=2bf8b262fb2528f51c2248a30969a5ee)
![](https://cdn.myportfolio.com/458cb826-6892-4204-8c5b-9a52248d68af/447c0526-325b-41f0-88ba-a2a9fc6d5a1f_rw_1920.png?h=29d48438c8d6ba1d6d593e42c6510fa2)
![](https://cdn.myportfolio.com/458cb826-6892-4204-8c5b-9a52248d68af/065b3fc3-9863-4d78-8ce5-46b148676f91_rw_1920.png?h=94a9e50dc5c20d253a0c83cbc9044d85)
![](https://cdn.myportfolio.com/458cb826-6892-4204-8c5b-9a52248d68af/54ae5c8a-45ed-4571-96d6-6cf3d9ae2e6f_rw_1920.png?h=118e8505afc13890e4d4da0f6a54ba6a)
Team:
GCD: Fernando Hernandez
CDs: Jacquelyn Parent & Skye Deluz
AD: Amira Moussa