Client: Chicken Farmers of Canada
Canadians want to eat more protein, but they keep turning to chalky protein bars and shakes for a snack instead of chicken. Even though chicken is one of the best sources of protein around, we've somehow deemed it a lunch or dinner time food only. So I wrote a whole bunch of contextual headlines to remind people to try chicken the next time a snack craving hits.
Gym TV:
Pinterest:
Reddit:
TikTok:
IRL:
Team:
CDs: Jeffrey Cheung
AD: Olivia Morden
AD: Olivia Morden
